Ram 1500 is Business Insider’s Truck of the Year | For Sale in Toronto

Taking Care of Business…One Truck at Time

The Insider’s Truck of the Year has once again selected a heavy hitter to hoist their trophy high in 2019! And this has been no mean feat as the Ram 1500 succeeded in beating out 15 other hopefuls for this coveted prize. Among the finalists that they challenged for the top spot were Lamborghini, Urus, Nissan Leaf SL Plus, Cadillac XT4, Mercedes-Benz A220 and the Porsche Cayenne, not bad company for runners up. However the Ram 1500 bested them all and can be considered the best pick up truck on the market that has found itself in a very competitive position. And that position is an advantageous one, especially for the buyers loyal to the Ram brand, who can get ready to take a test drive at their local dealerships in Toronto, Mississauga, Oakville, Barrie, Brampton and Heartland areas.

Not only is the Ram 1500 in good company with its fellow 2019 competitors it now has become part of an illustrious alumni of past winners such as the Corvette Stingray in 2014, the Volvo XC90 in 2015, the Acura NSX in 2016, the Porsche Panamera in 2017 and finally the Kia Stinger in 2018, phew quite a line up! And not only was the Ram 1500 the lucky winner for The Insider’s Truck of the Year but Fiat Chrysler as well as General Motors and Ford (making the Detroit Big Three) all re-launched or refreshed their full size pickup trucks and towed them into market. According to a post by Business Insider they tested out all three pick up trucks and decided that although all of them were strong candidates that,

“The Ram 1500 was the best…the most impressive and important vehicle we have driven all year long.”

It has been six years since the Business Insider has been selecting a Car of the Year. They have chosen a number of high-performance sedans and sports cars as the winners, in addition to a large SUV. However it has been a number of years that way more pickup trucks were being considered this Ram included. There is a particular status that has begun to be associated with the pickup truck. They are always the obvious practical and dependable choice to assist with manual labour on farms, construction sites and hauling what-have-you to where you need to haul it!

However they have become a popular vehicle to drive any old where, offering a lot more to the average driver that was generally only available in luxury vehicles. Not to mention a performance that certainly could go neck and neck with the flashy race cars and offer the same cutting-edge technology. And with all these perks they can still be depended upon to tow thousands of that what-have-yous. From a business standpoint it also gave GM and FCA a huge bonus to offer these amazing modernized pickups. The revenue generated let them put to rest the bankruptcies of the 2009 and encouraged Ford to get involved, who invested billions towards the restructuring effort.

Now, to give you a glimpse of the big picture the F 150 had remained the best-selling truck since the 1980s. Not to be outdone the Silverado by Chevy and the Sierra from GMC have remained hot on Ford’s tail, but now that the Ram 1500 has arrived to shake things up it is doing so with a unique quality and style. For one thing it is the cushy-est ride in a full-sized pickup you could want, not to mention the flashy head turning design for the modern truck drivers of today. That is not to say that it negates its true nature of a pickup. The specs are just as solid and the traditional four-wheel suspension that has given this truck the reputation for function and sturdiness.

When choosing a vehicle Business Insider has a number of requirements that the Car of the Year must meet, those being…

• Is it marketable?
• Do the reviewers all agree that the vehicle should be nominated for consideration?
• Is the vehicle considered impressive in the first place?
• Does the vehicle distinguish itself from its competitors especially in the area of technology?
• Can they stand behind their recommendation for buying or leasing it?
• Is the model new or substantially updated during the current year?

If we are talking about the Ram 1500 this is one pickup that has certainly made the cut, bringing something exciting and unusual to the competition. And lets be honest for this truck to be the first pickup truck to be included and come home with the gold on its first try is a specific kind of special. Even though the 1500 was the rookie, it is now the forerunner for the modern concept in pickup trucks. Given that it whooshed by a Lamborghini SUV, revisited Porsche Cayenne and not one but two Mercedes-Benzes the Business Insider most unarguably put its stamp of approval on the Ram 1500.